WEEK 3- Radio, television and early virtuality.

Week three, began with us exploring the idea of radio and TV in the virtual world. After reading all of the links given on Minerva The title of this week’s seminar was Radio and TV, so I began to explore how radio and television are involved in the virtual world... I

Ten years ago, the majority of people had four channels on there television set and where content with that. Now, it is seen as abnormal for a household not to have Digital TV, or ‘SKY’.’ This is an example of virtuality in television. Sky opens up a different gateway for the audience. Over 200 channels are available, news. Weather movies and sport are on 24 hours a day. We can even pick what camera angle we want to watch a football or cricket match from. Recent improvements allows us to pause live television, and pick up where we left of, as well as record multiple channels, we can even watch again if we have missed out favorite television program. Virtuality has taken over television completely.

Likewise with radio, it can now be accessed via the internet, where we can listen live, as well as listen again, in some cases as far back as the month previous, many of the related links on Minerva referred to this change, and provided video link up with a chance to express views. It became easy to see how television and Radio have adapted, and how theater will change too.

We also began creating our own blogs, were by we discussed, what ourselves as individuals thought of as cool content. Minerva provided us, with different links such as the cool site of the day, an uncool site of how to be cool, this was to be cool:

‘Have you always wanted to be the cool guy, who always seems to do the right thing? Or are you dying to be the cool girl, who flows through life with ease and grace? Are all of the 'cool' kids making fun of you? Here are some steps that define the essence of being cool. The rest is up to you.’
After looking into these site, what I perceive as cool will be different from the next person, below is a list of five websites I think are cool and why.

1. www.wru.co.uk Being very patriotic I like to keep tabs on what my National Rugby team are doing, team news an up and coming fixtures, I even comment in the blogs about game plans and coaches decisions on the squad.

2. www.dressupgames.com – This site allows me to customize my own hairstyle, by uploading a picture of yourself you can experiment with different styles and even submit so people can have their say on your new mop!

3. www.miniclip.com- when work is driving you insane and you need a break, this is a really cool website, and it allows you to play free games an ease tension, its very addictive.

4. www.facebook.com – Being a student, a lot of my friends I don’t get to speak to, this site allows me to keep in touch with them, as well as contact friends I have not seen for years!!

5. www.westerntelegraph.co.uk this site is an online newspaper for my local county, it’s an easy way of keeping up to date with the counties news without having it posted to me weekly.


We briefly touched on the subject of remediation, something to be explored further in future lessons. I began investigating into what remediation was, remediation is the term used, for reassessing something and then either adding or regenerating the material to improve on it, sometimes, material is remediate so it becomes more familiar to the audience. An example of this is in advertising, Marks and Spencer’s uses a famous Slogan, ‘ This is not just any…… this is M and S…..’ added to this, the news music which is recognizable to us, other companies now use this slogan, as a mimic but still people will remember their product because of the way it has been presented.